BruxZir Jim Glidewell R&D

Brawn. Beauty. Confidence: Seven Years of BruxZir Solid Zirconia®

By: Jim Glidewell


As founder and president of Glidewell Dental, I want to say thank you to all of those who have supported our company over the past 47 years. This year, we are celebrating the seventh anniversary of BruxZir Solid Zirconia®, which is an important milestone within the company. With over 14 million restorations sold through Glidewell Laboratories and our Authorized BruxZir Laboratory network, I am tremendously grateful for the confidence that you’ve bestowed upon us when it comes to the acceptance of BruxZir. Without you – our partners who provide patients with smile solutions – we would fall short of any significant accomplishments.

Originally, BruxZir was a response to doctors’ need for something stronger than the traditional PFM. Chipping, cracking, and unaesthetic margins left patients dissatisfied with their crowns. We wanted to change that and provide a solution that acted as a better alternative. In 2009, after years of research and development from our scientists and engineers, we offered dentists a natural-looking zirconia-based material that sought to correct the deficiencies of feldspathic porcelain.

Initially, we believed that doctors would use BruxZir solely for the purpose of posterior units, but soon realized that the material was receiving much more acclaim than we could’ve ever anticipated. Instead, dentists prescribed BruxZir all across the smile line, which strengthened our resolve to keep working to develop the solution even further. Never satisfied on the work of the past, we decided to create BruxZir Anterior, which still maintains the strength of solid zirconia, but provides a more vibrant, translucent look for the esthetic zone.

While BruxZir is nearly a decade old, this is only the beginning of the journey. Although BruxZir Full-Strength, BruxZir Anterior, and BruxZir Full-Arch Implant Prosthesis have all been a part of the material’s successful evolution, we refuse to stop there. We will continue refining and implementing material science into what we do in order to bring you the precision, efficiency, and overall happiness of your patients, which is our number one priority.

Brawn. Beauty. Confidence: We take pride in bringing all three to you and your patients. Again, we thank you for choosing us as your collaborative partner. I’m excited to continue to share our developments with you and I can’t wait to see what the future has in store for BruxZir and the many other materials, tools, and techniques that we are currently creating and modifying. Your continued support and feedback is truly appreciated from everyone at Glidewell Dental.

Newsletter Subscribe